Thursday, November 14, 2019
Business

8 superb custom stand ideas to try out

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Trade shows are like Halloween. Each of the trade show booths resembles a house handing out delicious treats to children in the best costumes. Except, in this case, the ‘children’ are your potential consumers. 

Just like Halloween, kids ran to the houses with the best candy and decorations. So, how do you make the best custom exhibition stand? Better still, how do you create a booth that is so amazing, people are lined up just to get in?

Trade Show Giveaway Ideas: Use branded giveaways

Consumers love free things and they aren’t picky either. Whether you’re giving away branded pens, phone cleaners or hats, they will take just about anything they can get.

If you’re on a budget, you may want to come up with a unique way to distribute giveaways to manage your inventory. You need to create fun-filled activities and also a Segway into the conversation with your potential customers.

Lots of samples

Giving off samples is very important if you belong to the food industry. These types of trade shows are pretty much well adored by people who come to your bespoke exhibition stands.

Especially if you have a unique product that’s difficult to describe, it’s easier to promote your product when people can taste it on the spot. More often than not, consumers go back to their tried and true products.

Visual Marketing

Let’s jump back to the Halloween analogy. Can you remember which house was your favorite to visit as a child? The same can be done to make sure your trade show booth stands out from other trade show booths.

When designing event marketing visuals, keep the messaging simple and clear, prioritize visuals over text and use your brand colors. People are usually attracted to the brighter and shinier things as humans are quite simple and they are pretty well attracted to the custom exhibition stands.

Trade Show Booth Ideas – Prepare your layout strategically

Purchasing prime real estate at a trade show can get pricey. You need to ensure that you consider the layout of your booth even if you are not in front and center. What do people see when they first approach you? How are they entering? From the front or the side? Will people be attracted to your custom exhibition stands UK or simply walk past through it?

By considering foot traffic patterns, you’ll be able to place the components of your booth strategically. This is especially important if you have a corner booth – or a booth so large people can enter from all sides.

Standout with great uniforms

It is very important that you put on great uniforms whether you prefer branded shirts or business casuals. Opt for your brand colors, and ensure the logo is large enough to read from a distance.

An example would be for each of the men to wear a black suit with a tie in your brand’s color. The women could wear black dress pants, with your brand color for the top. As simple as these sounds, a cohesive team appears more professional – even down to the footwear.

Make lead capturing less invasive

Have you noticed most guests walk around with their name tags flipped backward? That’s because they don’t want to be harassed while walking the floor. By remaining anonymous, we have no idea if they are a fellow exhibitor or potential client.

How do you know if it’s worth your time to speak with them? Make capturing leads less invasive by ditching the scanner. This way it’s not invasive and guests give you their information out of their own free will. Place a bowl at the front of your booth with a clear call to action. You’ll notice the bowl full by the end of the day!

. How do you know if it’s worth your time to speak with them? Make capturing leads less invasive by ditching the scanner. This way it’s not invasive and guests give you their information out of their own free will. Place a bowl at the front of your booth with a clear call to action. You’ll notice the bowl full by the end of the day!

Host a game

Make your booth interactive with a game.  Incorporate virtual reality, iPads, touch screens and more. A great example is the Jeopardy-style game Occupational Health and Safety hosts at their booth. Because they focus on training, the Jeopardy game is extremely relevant.

The trivia game runs off iPads, and participants are able to pick from 5 categories. In every category, there are usually 3 basic questions that need answering to where every participant will have to answer their own question. Total scores are tallied and a grand prize is awarded at the end of the day.

The right amount of staff

An overstaffed booth is overwhelming. No one will want to come over and talk if they see 5 people standing at a booth, eager to pounce. It’s intimidating and uncomfortable.

You need to have the bespoke exhibition space into consideration irrespective of whether your booth has a temporary trade show staff or a simple staff from your head office. For a 10×10 booth space, you wouldn’t want to book more than 2-3 staff. This said it depends on where you are exhibiting.

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