Sunday, April 18, 2021

Beginners guide to making creative designs in InDesign

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In the world of advertising and digital marketing, visual creativity plays an important role. As the competition among the different brands is fierce, the demand for visual creativity is unrelenting.  A design, aesthetically appealing, creates a powerful visual impact in the people’s mind

It grabs the attention of the target audience, stimulates their thinking process and inspires them to purchase the product or service, by conveying the intended message. Not just that, it’s the best means for a company or an organization to motivate its employees to achieve certain targets.

There are several designing software programs available in the market. Among them, the most famous is Adobe InDesign. It’s a software that encapsulates stunning tools to help you make a creative design. Be it a book, magazine, brochure or a visiting card, one can make anything in Indesign. In other words, the sky is the limit for your creativity, when working with InDesign. The biggest advantage of InDesign is that it operates both in windows and Mac operating systems. Also, it supports almost most image formats like JPEG, PNG, PSD, and TIFF.

Thus, in this blog, we will be discussing on how being creative becomes easier with InDesign. We will guide with the basics of making a design in InDesign

Work on your basics

If you are new to InDesign, it is good to work on your basics first. As a beginner, the array of tools might seem confusing. So, don’t just immediately jump on to designing by trying random tools. Spend a couple of minutes watching Youtube tutorials on the basic tools of InDesign. Broadly speaking, there are five essential tools you need to master to get a hold on the software. They are

•    Selection Tools

•    Frame Tools

•    Type Tools

•    Shape Tools

•    Page Tools

Once you get familiar with the basic tools, you can start exploring several other tools to make an interesting design.

Master Pages

The most important aspect of designing is maintaining consistency. Once you start working on different pages in InDesign, you would realize that there are certain elements that need to be kept in the same place on each page. This is usually the case when designing a brochure, book or magazine. Place such elements on the master page helps you maintain consistency throughout your design. Whatever change you make in the master page is reflected in all the pages of your design.

Vertical Texts

Vertical texts can immediately enhance the aesthetic appeal of your design. They are ideal for posters and banners. They are also used when making the crosswords for the magazine or newspapers. Thus, when working on your design in Indesign, align the text according to the need of the design.

Text Wrap

Text wrap is a process by which the text surrounds the different elements in your design, mainly images.  There are many advantages to using the text wrap. They are as follows

•    It ensures the optimum utilization of space in the design

•    It is a good way to add emphasis to the image

•   The addition of white space around images segregates text from the image, enhancing its readability.  Thus, if your design is text heavy, you can use the text wrap in InDesign to increase the visual appeal.

Drop Shadow

Drop Shadow is another important tool that is most commonly used in designing. It is mostly used to differentiate the text from the background and enhance the readability of the text. The selection between the subtle or hard drop shadows is completely subjective based on your design. For instance, hard edge drop shadows are used to give an aggressive and formidable look to the design.  Whereas the long length shadows are used to give a retro touch.

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